Rami Malek and Catherine Deneuve star in the new Cartier Tank Française campaign directed by Guy Ritchie
Cartier's latest campaign blends cinematic history with modern elegance, starring Catherine Deneuve and Rami Malek.
Directed by Guy Ritchie, the short film for the 2023 Cartier Tank Française reimagines the Parisian landscape as a time machine, where Rami Malek crosses paths with various versions of Catherine Deneuve, each representing a different iconic role from her career.
Set on the Pont Alexandre III, the campaign reflects the timelessness of both Deneuve’s legendary presence and the Tank watch, which celebrates its 2023 redesign. Through clever use of CGI and AI, the film transitions between the past and present, linking French New Wave cinema with Cartier’s enduring style.
The narrative concludes with Deneuve in the present day, symbolizing the eternal elegance of both the actress and the timepiece. This visually striking campaign highlights the intergenerational allure of both film and fine watchmaking.
