Welcome Vedran Rupic
We are very happy to welcome Vedran Rupic in the Solab family!
Vedran Rupic is a Bosnian-born director based in Gothenburg, Sweden, where he originally arrived as a refugee. After abandoning his ambitions to become a scientist for film, Vedran channeled his creative curiosity into making documentaries.
Longing to exercise his imagination, he began experimenting with short-form narrative films, espousing his now signature absurdist style that takes regular and playful jabs at the fourth wall. His admittedly “premium weird” style is reinforced by his outlandish sense of humor and equally eccentric visual language, both of which have captured audiences around the world. His mastery of comedy makes for unapologetically bold storytelling that is anything but gratuitous. Beyond the laughs, is a point of view deeply rooted in respect and empathy. Verdran’s commercial portfolio includes projects for KFC, Old Spice, and Wagamama. He is also the visionary talent behind many viral music videos for Salvatore Ganacci.
